Practice
We call it "Lifestyle PR"
Whether it’s developing a launch campaign, enhancing existing media relations initiatives, or exploring new media avenues, HCC offers a full service approach. That comprehensive care and keeping of our clients is demonstrated by intense planning and execution of unit publicity/unit PR assignments, special events, product launches or major promotions.
Strategic Communications
- Situational analysis, creative positioning and themes.
- Media Training, role playing, interview techniques.
- Speechwriting.
- Crisis communications coordination.
- Editorial services, graphic design.
- Website and brochure design and report writing.
Media Relations
- Story and angle development; relentless media pitching.
- Media kit, electronic press kit and video news release creation.
- Photo opportunities and media events.
- Media conferences and media tours.
- Tracking, monitoring and analysis.
Event Management
- Planning, logistics and management.
- Concepts and themes.
- Scripting and staging.
- Entertainment and programming.
- Media leverage and publicity opportunities.
Promotions & Partnerships
- Linkage of media partners with clients for contests, giveaways, events.
- Deal negotiation and management.
- Prize solicitation and coordination.
- Print and radio creative copywriting and production.
